How can content marketing, marketing and PR succeed in creating content that exactly meets the needs of your target groups – permanently and in each individual case? How effectively do you contribute to the strategic and communication objectives of your company? How can you reliably check existing content?
In everyday work-life, it is often difficult to adhere to the quality standards that have been set once and to implement them. This is why I developed the content traffic light. Here I present you this valuable tool free of charge – with instructions and detailed questions about all seven criteria.
The content traffic light helps you and your team to quickly assess and improve your content in the main aspects that are crucial for your success – and thus also learn how to produce better content in the future.
A large number of people in companies and organizations, but also individual authors, have tested this easy-to-use score card and use it daily.
I hope it helps you, too.