{"id":30169,"date":"2023-09-20T07:28:45","date_gmt":"2023-09-20T05:28:45","guid":{"rendered":"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/?p=30169"},"modified":"2023-09-20T10:51:24","modified_gmt":"2023-09-20T08:51:24","slug":"personal-branding-canvas-tool-english","status":"publish","type":"post","link":"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-tool-english\/","title":{"rendered":"Personal Branding Canvas: Valuable Tool now also available in English for free"},"content":{"rendered":"<div id=\"attachment_30174\" style=\"width: 2010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-30174\" class=\"wp-image-30174 size-full\" src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/09\/Personal-Branding-Canvas-eng-1.png\" alt=\"Personal Branding Canvas\" width=\"2000\" height=\"1362\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/09\/Personal-Branding-Canvas-eng-1.png 2000w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/09\/Personal-Branding-Canvas-eng-1-300x204.png 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/09\/Personal-Branding-Canvas-eng-1-1030x701.png 1030w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/09\/Personal-Branding-Canvas-eng-1-768x523.png 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/09\/Personal-Branding-Canvas-eng-1-1536x1046.png 1536w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/09\/Personal-Branding-Canvas-eng-1-1500x1022.png 1500w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/09\/Personal-Branding-Canvas-eng-1-705x480.png 705w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><p id=\"caption-attachment-30174\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-english\/\">Click here for the tool page with detailed instructions, download and other valuable content.<\/a><\/em><\/p><\/div>\n<p><strong>The Personal Branding Canvas is a valuable tool I have developed from experience and practice in and for corporate influencer programs. Now it is available for everyone &#8211; for free! It helps you to develop your personal communication strategy in an informed way, while also making the process fun and easy. In this article, I will introduce the Canvas and I explain how and why it can benefit you.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-tool-english\/#Available_in_English_and_in_German\" >Available in English and in German<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-tool-english\/#Why_give_away_this_valuable_tool_for_free\" >Why give away this valuable tool for free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-tool-english\/#Why_the_tool_is_called_the_%E2%80%9EPersonal_Branding_Canvas%E2%80%9C\" >Why the tool is called the &#8222;Personal Branding Canvas&#8220;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-tool-english\/#What_the_Personal_Branding_Canvas_can_do_for_you\" >What the Personal Branding Canvas can do for you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-tool-english\/#Tool_page_Instructions_download_and_other_valuable_content\" >Tool page: Instructions, download, and other valuable content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-tool-english\/#About_Kerstin_Hoffmann\" >About Kerstin Hoffmann<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp_b_box\">\n<h3><span class=\"ez-toc-section\" id=\"Available_in_English_and_in_German\"><\/span><span style=\"color: #ff6600;\">Available in English and in German<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As I also work with many multinational companies, much of my consulting, workshops and coaching is done in English. That&#8217;s why I know that a lot of people won&#8217;t be able to use it until they can have it in that language. <a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-neues-tool-fuer-social-ceos-corporate-influencer-und-persoenlichkeiten\/\">Here I presented the German version for the first time.\u00a0<\/a><\/p>\n<p style=\"text-align: center;\">* * *<\/p>\n<p>In diesem Beitrag stelle ich die englische Fassung des Personal-Branding-Canvas vor. <a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-neues-tool-fuer-social-ceos-corporate-influencer-und-persoenlichkeiten\/\">Hier geht es zur deutschen Version.\u00a0<\/a><\/p>\n<\/div>\n<p>For more than a decade, I have been designing and supporting brand ambassador\/corporate influencer strategies and programmes for companies of all sizes and industries. I work very closely with the people involved, both workshops and in individual coaching sessions. Almost every such programme includes a Social CEO strategy, which requires special attention and intensive development. For more than twenty years I have been guiding top managers, executives and other prominent figures on their personal communication and digital media journey.<\/p>\n<p>What began with CEO blogs and individual content marketing has largely evolved into an active social media presence. LinkedIn is currently the gold standard, but it&#8217;s by no means the only platform worth considering. However, before choosing a platform, there are some much more important considerations that will determine your success &#8230;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_give_away_this_valuable_tool_for_free\"><\/span>Why give away this valuable tool for free?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since I started advising and guiding people, the digital world has evolved significantly. But one thing has remained constant: visibility and impact require a sound strategy. As I have accompanied so many personalities in so many different positions \u2014 both in groups and one-on-one \u2014 I have developed my own methodology. It has proved its worth in many thousands of hours of consulting and workshops. Time and time again, I have found that I can really facilitate success in this area \u2013 and also help to avoid many a distraction.<\/p>\n<p>This is achieved by asking the right questions, backed up by a wealth of experience. Of course, this can only be partially translated into a written tool. But such a tool can be very helpful. That\u2019s why I&#8217;ve put the basic steps into the Personal Branding Canvas \u2013 complete with instructions. It has already been tested in practice.<\/p>\n<p>Over the years, my own &#8222;purpose&#8220; has become more and more focused on sharing my knowledge and making my own tools available to many more people than just those I work with directly. That&#8217;s why I&#8217;ve decided to publish the Personal Branding Canvas, including instructions, and make it available for free.<\/p>\n<p>It has already been tested in the field. But I am curious to hear about your experiences with it!<\/p>\n<p>While self-development certainly can&#8217;t replace individual counselling and guidance, I see how motivated and independent my coachees continue to work with my methods, tools and structures outside of counselling sessions. That is why I believe the Personal Branding Canvas will help you and take you a long way on your journey.<\/p>\n<div class=\"wp_b_box\">\n<h3><span class=\"ez-toc-section\" id=\"Why_the_tool_is_called_the_%E2%80%9EPersonal_Branding_Canvas%E2%80%9C\"><\/span><span style=\"color: #ff6600;\">Why the tool is called the &#8222;Personal Branding Canvas&#8220;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8222;Personal brand,&#8220; &#8222;personal branding&#8220;: These terms are controversial terms. Some people prefer not to use them at all.<\/p>\n<p>In my work, I prefer to use the term &#8222;personal communication strategy,&#8220; because that&#8217;s what it&#8217;s all about: developing your own approach with clear goals for your own communication, especially (but not only!) in digital media. People are not brands; they are not &#8222;branded&#8220;. They communicate with other people \u2014 alive and evolving.<\/p>\n<p>Nevertheless, after some consideration, I chose the name &#8222;Personal Branding Canvas.&#8220; This title is shorter and simpler, and it more closely matches what people type into search engines.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_the_Personal_Branding_Canvas_can_do_for_you\"><\/span>What the Personal Branding Canvas can do for you<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Personal Branding Canvas can guide you through your entire personal communication journey from now on. The result will change over time, as will the way you use it. Each time you work with the Canvas, you are taking a snapshot.<\/p>\n<p>It gets really exciting when you take it out regularly. Think of each step as an iterative process. You will probably go back and forth several times before you are satisfied. The development process itself is just as valuable as the end result, as it is likely to clarify many things for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tool_page_Instructions_download_and_other_valuable_content\"><\/span>Tool page: Instructions, download, and other valuable content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In order to use the Personal Branding Canvas with my methodology, I have created a separate, detailed page for the tool. Here you will also find the graphic and a high-resolution PDF for printing.<\/p>\n<p>I also describe the workshop-tested methodology in detailed instructions. It offers various approaches and leaves room for your own preferences in the development process.<\/p>\n<p><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-english\/\">Here is the link to the detailed page in English.<\/a><\/p>\n<p><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas\/\">Here is the link to the detailed page in German.<\/a><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"About_Kerstin_Hoffmann\"><\/span>About Kerstin Hoffmann<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dr Kerstin Hoffmann is one of Germany&#8217;s most experienced and renowned experts in communications strategy, content marketing and corporate influencer strategies.<\/p>\n<p>Her books are considered standard works.\u00a0She taught for many years at the Heinrich Heine University in D\u00fcsseldorf.<\/p>\n<p><a href=\"https:\/\/www.kerstin-hoffmann.de\/\">\u2192 Learn more about her services.<\/a><\/p>\n<p><strong>Get in touch:<\/strong><br \/>\n<a href=\"mailto:anfrage@kerstin-hoffmann.de\">anfrage@kerstin-hoffmann.de<\/a><br \/>\n<a href=\"https:\/\/www.kerstin-hoffmann.de\/kontakt\/\">Contact Form<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Personal Branding Canvas is a valuable tool I have developed from experience and practice in and for corporate influencer programs. Now it is available for everyone &#8211; for free! It helps you to develop your personal communication strategy in an informed way, while also making the process fun and easy. In this article, I [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5176],"tags":[],"class_list":["post-30169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markenbotschafter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personal Branding Canvas: Valuable Tool now also available in English for free - PR-Doktor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas-tool-english\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding Canvas: Valuable Tool now also available in English for free - PR-Doktor\" \/>\n<meta property=\"og:description\" content=\"The Personal Branding Canvas is a valuable tool I have developed from experience and practice in and for corporate influencer programs. 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