{"id":24070,"date":"2019-06-26T21:54:13","date_gmt":"2019-06-26T19:54:13","guid":{"rendered":"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/?page_id=24070"},"modified":"2025-04-09T11:09:38","modified_gmt":"2025-04-09T09:09:38","slug":"tools-downloads","status":"publish","type":"page","link":"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/tools-downloads\/","title":{"rendered":"Tools &#038; Downloads"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1weyhvq-d983b6428cad7667effd2c5cae9bfd05\">\n#top .av-special-heading.av-1weyhvq-d983b6428cad7667effd2c5cae9bfd05{\npadding-bottom:0;\nfont-size:48px;\n}\nbody .av-special-heading.av-1weyhvq-d983b6428cad7667effd2c5cae9bfd05 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1weyhvq-d983b6428cad7667effd2c5cae9bfd05 .av-special-heading-tag{\nfont-size:48px;\n}\n.av-special-heading.av-1weyhvq-d983b6428cad7667effd2c5cae9bfd05 .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1weyhvq-d983b6428cad7667effd2c5cae9bfd05 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1weyhvq-d983b6428cad7667effd2c5cae9bfd05 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1weyhvq-d983b6428cad7667effd2c5cae9bfd05 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_heading  avia-builder-el-first  av-inherit-size av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Kostenlose Tools und Downloads<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763\">\n#top .av-special-heading.av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763{\nmargin:20px 20px 20px 20px;\npadding-bottom:10px;\ncolor:#ff6600;\nfont-size:28px;\n}\nbody .av-special-heading.av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763 .av-special-heading-tag{\nfont-size:28px;\n}\n.av-special-heading.av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763 .special-heading-inner-border{\nborder-color:#ff6600;\n}\n.av-special-heading.av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1qgol9i-14e6f023257cb1f42ad2bc8afd3d4763 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-1  el_after_av_heading  el_before_av_section  avia-builder-el-last  av-inherit-size av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Wertvolle Arbeitshilfen von Dr. Kerstin Hoffmann f\u00fcr Ihren Kommunikationserfolg<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx32jfjl-53-fe8dbfc625bcebbb874e42869af999bc\">\n.avia-section.av-jx32jfjl-53-fe8dbfc625bcebbb874e42869af999bc{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='mehr'  class='avia-section av-jx32jfjl-53-fe8dbfc625bcebbb874e42869af999bc main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_heading  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sfrd9i-e1479235d3a3adaf0f618ecb1bb8ed81\">\n#top .av-special-heading.av-sfrd9i-e1479235d3a3adaf0f618ecb1bb8ed81{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-sfrd9i-e1479235d3a3adaf0f618ecb1bb8ed81 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-sfrd9i-e1479235d3a3adaf0f618ecb1bb8ed81 .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-sfrd9i-e1479235d3a3adaf0f618ecb1bb8ed81 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-sfrd9i-e1479235d3a3adaf0f618ecb1bb8ed81 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-sfrd9i-e1479235d3a3adaf0f618ecb1bb8ed81 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-sfrd9i-e1479235d3a3adaf0f618ecb1bb8ed81 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_one_fifth  avia-builder-el-first  av-inherit-size av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Diese Seite wird weiter ausgebaut<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ty9wig-757615445365e73ae61bdf0fe9fe3b0f\">\n.flex_column.av-4ty9wig-757615445365e73ae61bdf0fe9fe3b0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4ty9wig-757615445365e73ae61bdf0fe9fe3b0f av_one_fifth  avia-builder-el-4  el_after_av_heading  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12508py-bd7fc331988e92e30675f146a89fb010\">\n.flex_column.av-12508py-bd7fc331988e92e30675f146a89fb010{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-12508py-bd7fc331988e92e30675f146a89fb010 av_three_fifth  avia-builder-el-5  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1g5l22m-ecb366a9064bc0e534fc43d4a26ce6d7\">\n#top .av_textblock_section.av-l1g5l22m-ecb366a9064bc0e534fc43d4a26ce6d7 .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-l1g5l22m-ecb366a9064bc0e534fc43d4a26ce6d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Die Downloads erfordern keine Anmeldung, und es wird keine E-Mail-Adresse abgefragt. Du willst mehr erfahren und auf dem Laufenden bleiben? Abonniere meinen Newsletter \u201eZur Lage der Kommunikation&#8220;!<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j3jvye-a082ddff3be848cd2b0cff0b590674f4\">\n.flex_column.av-j3jvye-a082ddff3be848cd2b0cff0b590674f4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-j3jvye-a082ddff3be848cd2b0cff0b590674f4 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1g33bcb-86d29a152435e60cd03fbeabde3b497e\">\n#top .hr.hr-invisible.av-l1g33bcb-86d29a152435e60cd03fbeabde3b497e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-l1g33bcb-86d29a152435e60cd03fbeabde3b497e hr-invisible  avia-builder-el-8  el_after_av_one_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-l1g2ufzw-952f24a92a87d92b62af58ac7007379e-wrap avia-button-center  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/newsletter-kerstin'  class='avia-button av-l1g2ufzw-952f24a92a87d92b62af58ac7007379e av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"Zum Newsletter-Abo\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Zum Newsletter-Abo<\/span><\/a><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx32jfjl-c347af4f8b2d3df8e417e3b9918306ee\">\n.avia-section.av-jx32jfjl-c347af4f8b2d3df8e417e3b9918306ee{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='top'  class='avia-section av-jx32jfjl-c347af4f8b2d3df8e417e3b9918306ee main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6m2s1i0-52-b8a0db7afb8c63d4d724d02271e45bd7\">\n.flex_column.av-6m2s1i0-52-b8a0db7afb8c63d4d724d02271e45bd7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6m2s1i0-52-b8a0db7afb8c63d4d724d02271e45bd7 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c2l6na-062ac41e53c5f586468e8138adae5978\">\n#top .av-special-heading.av-1c2l6na-062ac41e53c5f586468e8138adae5978{\npadding-bottom:10px;\ncolor:#333333;\n}\nbody .av-special-heading.av-1c2l6na-062ac41e53c5f586468e8138adae5978 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1c2l6na-062ac41e53c5f586468e8138adae5978 .special-heading-inner-border{\nborder-color:#333333;\n}\n.av-special-heading.av-1c2l6na-062ac41e53c5f586468e8138adae5978 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1c2l6na-062ac41e53c5f586468e8138adae5978 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >\u00dcbersicht<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx340oeh-a38e319caeeae0efb5aa2b86ec0738a3\">\n#top .av_textblock_section.av-jx340oeh-a38e319caeeae0efb5aa2b86ec0738a3 .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-jx340oeh-a38e319caeeae0efb5aa2b86ec0738a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul class=\"ez-toc-list\">\n<li><a href=\"#Pbcanvas\">Der Personal-Branding-Canvas: Das Tool f\u00fcr Social CEOs, Corporate Influencer und Pers\u00f6nlichkeiten<\/a><\/li>\n<li><a href=\"#pyramide\">Keine Zeit f\u00fcr Social Media? Zeitbudget sinnvoll einteilen mit der Pyramide der Social-Media-Aktivit\u00e4ten<\/a><\/li>\n<li><a href=\"#entscheidung\">Entscheidungshilfe: Soll ich diese Person in meinem Posting markieren? <\/a><\/li>\n<li><a href=\"#case-study\">Case Study: Wie Schwabe Austria mit Corporate Influencern durchstartet<\/a><\/li>\n<li><a href=\"#impuls\">Markenbotschafter-Impuls: Die 1-Jahres-Challenge<\/a><\/li>\n<li><a href=\"#content-ampel\">Die Content-Ampel: Der schnelle und gr\u00fcndliche Qualit\u00e4tscheck f\u00fcr Ihre Inhalte <\/a><\/li>\n<li><a href=\"#traffic-light\">The Traffic Light of Content: Easily check, score and improve your content<\/a><\/li>\n<li><a href=\"#studie\">Markenbotschafter \u2013 Corporate Influencer: Studie zum Stand in den Unternehmen<\/a><\/li>\n<li><a href=\"#skala\">Die Reputationsskala: In sieben einfachen Schritten zur digitalen Personenmarke<\/a><\/li>\n<li><a href=\"#social-media-check\">Der ganz neue gro\u00dfe Social-Media-Check<\/a><\/li>\n<li><a href=\"#kh\">Die Autorin: Dr. Kerstin Hoffmann<\/a><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6m2s1i0-51-64237525f6e2570420cb85bb9088a1bb\">\n.flex_column.av-6m2s1i0-51-64237525f6e2570420cb85bb9088a1bb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6m2s1i0-51-64237525f6e2570420cb85bb9088a1bb av_one_third  avia-builder-el-14  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx2yoy8e-891846395b682a17fb68f4883f04673d\">\n.avia-image-container.av-jx2yoy8e-891846395b682a17fb68f4883f04673d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx2yoy8e-891846395b682a17fb68f4883f04673d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx2yoy8e-891846395b682a17fb68f4883f04673d av-styling- avia-align-left  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23975 avia-img-lazy-loading-not-23975 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Sharing-is-caring_kl.png\" alt='Sharing is caring' title='Sharing is caring_kl'  height=\"61\" width=\"350\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Sharing-is-caring_kl.png 350w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Sharing-is-caring_kl-300x52.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx5sux4t-16f1e44cd006c3ab8d372ac41ae7dc75\">\n#top .hr.hr-invisible.av-jx5sux4t-16f1e44cd006c3ab8d372ac41ae7dc75{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jx5sux4t-16f1e44cd006c3ab8d372ac41ae7dc75 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx4t8ws1-5d526bb07e46b3ad51f3e02b6ac02eef\">\n#top .av_textblock_section.av-jx4t8ws1-5d526bb07e46b3ad51f3e02b6ac02eef .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-jx4t8ws1-5d526bb07e46b3ad51f3e02b6ac02eef '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bitte teile die Links zu dieser Seite und zu den einzelnen Tools mit anderen, die ebenfalls davon profitieren k\u00f6nnten.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx2zwo9x-89ad042d9e12f918345348371f0999c0\">\n.avia-section.av-jx2zwo9x-89ad042d9e12f918345348371f0999c0{\nbackground-color:#ffffff;\nbackground-image:url(https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/dr-kerstin-hoffmann_profilbild_2022_1300.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='einleitung'  class='avia-section av-jx2zwo9x-89ad042d9e12f918345348371f0999c0 main_color avia-section-default avia-shadow  avia-builder-el-18  el_after_av_section  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l55fye-61036811d17eab083e9e1afe473198df\">\n.flex_column.av-1l55fye-61036811d17eab083e9e1afe473198df{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1l55fye-61036811d17eab083e9e1afe473198df av_one_half  avia-builder-el-19  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-z0u6cm-099aabdf16e2d910a8225ce888719a17\">\n#top .av_textblock_section.av-z0u6cm-099aabdf16e2d910a8225ce888719a17 .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-z0u6cm-099aabdf16e2d910a8225ce888719a17 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #ff6600;\">Auf dieser Seite erscheinen alle kostenlosen Tools und Downloads.<\/span><\/h2>\n<p>Die richtigen Botschaften in den richtigen Medien f\u00fcr die richtigen Empf\u00e4nger: Mein Beruf ist es, Menschen in Unternehmen zu zeigen, wie sie erfolgreich Kommunikationsstrategien entwickeln und umsetzen. Wissen, Methodik und Praxiserfahrungen vermittle ich in Keynotes, Fachvortr\u00e4gen, B\u00fcchern \u2013 und eben hier im PR-Doktor.<\/p>\n<p>In meiner fast 25-j\u00e4hrigen Laufbahn in der PR, Werbung und Unternehmenskommunikation habe ich viele Systeme und Methoden entwickelt, die die Arbeit erleichtern sowie Erfolge reproduzierbar machen. Einige davon gibt es im Rahmen kostenpflichtiger Beratung, andere sind exklusiv in meinen B\u00fcchern zu finden.<\/p>\n<p>Die meisten aber habe ich frei ver\u00f6ffentlicht und stelle sie kostenlos zur Verf\u00fcgung. Dazu geh\u00f6ren beispielsweise die Content-Ampel, ein \u00fcberraschend einfaches Tool, das es erm\u00f6glicht, Inhalte schnell zu bewerten und dauerhaft die Contentqualit\u00e4t in der gesamten Kommunikation des Unternehmens zu verbessern. Tausende Menschen in Unternehmen und Organisationen arbeiten bereits damit. Auch mein mehrfach aktualisierter gro\u00dfer Social-Media-Check wird in vielen Firmen und Teams eingesetzt.<\/p>\n<p>Dar\u00fcber hinaus gibt es hier auch aktuelle Ver\u00f6ffentlichungen, beispielsweise Case Studys.<\/p>\n<p>Ich w\u00fcnsche dir damit viel Erfolg \u2013 und wenn du mir eine Freude machen willst, dann teile doch meine Inhalte mit anderen.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><b><i>Kerstin Hoffmann<\/i><\/b><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'><\/p>\n<section  class='av_textblock_section av-p142na-4add445ea656baf6868acb624cf3f6f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx32jfjl-47-b8cab6fbe8e15e555bf4bce522056a74\">\n.avia-section.av-jx32jfjl-47-b8cab6fbe8e15e555bf4bce522056a74{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='pbcanvas'  class='avia-section av-jx32jfjl-47-b8cab6fbe8e15e555bf4bce522056a74 main_color avia-section-default avia-no-shadow  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jxd89j2n-d77924563319f2abaa1283b8393f6c31\">\n#top .av-special-heading.av-jxd89j2n-d77924563319f2abaa1283b8393f6c31{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-jxd89j2n-d77924563319f2abaa1283b8393f6c31 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jxd89j2n-d77924563319f2abaa1283b8393f6c31 .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-jxd89j2n-d77924563319f2abaa1283b8393f6c31 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jxd89j2n-d77924563319f2abaa1283b8393f6c31 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jxd89j2n-d77924563319f2abaa1283b8393f6c31 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jxd89j2n-d77924563319f2abaa1283b8393f6c31 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-23  el_before_av_hr  avia-builder-el-first  av-inherit-size av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Der Personal-Branding-Canvas: Feld f\u00fcr Feld zu deiner Kommunikationsstrategie<\/h3><div class='av-subheading av-subheading_below'><p>Das Tool f\u00fcr Social CEOs, Corporate Influencer und Pers\u00f6nlichkeiten<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-45-decc8abc27f31e314145ee4538934db9\">\n#top .hr.hr-invisible.av-w3e5zs-45-decc8abc27f31e314145ee4538934db9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-45-decc8abc27f31e314145ee4538934db9 hr-invisible  avia-builder-el-24  el_after_av_heading  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jk1tx4-2236dd2b6387e978fd9e1b6594d850eb\">\n.flex_column.av-1jk1tx4-2236dd2b6387e978fd9e1b6594d850eb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jk1tx4-2236dd2b6387e978fd9e1b6594d850eb av_one_half  avia-builder-el-25  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx31iqk9-392d96ddda4b5df53abcef8b2c793a7c\">\n.avia-image-container.av-jx31iqk9-392d96ddda4b5df53abcef8b2c793a7c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx31iqk9-392d96ddda4b5df53abcef8b2c793a7c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx31iqk9-392d96ddda4b5df53abcef8b2c793a7c av-styling- av-img-linked avia-align-center  avia-builder-el-26  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='Titelbild_Personal-Branding-Canvas - Titelbild Personal-Branding-Canvas (2)'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29940 avia-img-lazy-loading-not-29940 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/08\/Titelbild-Personal-Branding-Canvas-1.jpg\" alt='' title='Titelbild_Personal-Branding-Canvas - Titelbild Personal-Branding-Canvas (2)'  height=\"464\" width=\"825\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/08\/Titelbild-Personal-Branding-Canvas-1.jpg 825w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/08\/Titelbild-Personal-Branding-Canvas-1-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/08\/Titelbild-Personal-Branding-Canvas-1-768x432.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/08\/Titelbild-Personal-Branding-Canvas-1-705x397.jpg 705w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7f1a9k-7e1af730246fbe5a2e5b944078129ff4\">\n.flex_column.av-7f1a9k-7e1af730246fbe5a2e5b944078129ff4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7f1a9k-7e1af730246fbe5a2e5b944078129ff4 av_one_half  avia-builder-el-27  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-2nehmti-29a75a25783f45ff989a5687db8551b9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das bringt dir der Personal-Branding-Canvas:<\/p>\n<ul>\n<li>ein wertvolles Tool, das bisher nur im Rahmen eines bezahlten Beratungsmandats verf\u00fcgbar war<\/li>\n<li>einen neuen, frischen Ansatz, um dir mit Freude und Leichtigkeit zu \u00fcberlegen, was du wie erreichen willst<\/li>\n<li>eine bew\u00e4hrte und wirkungsvolle Methodik<\/li>\n<li>eine gut gestaltete \u00dcbersicht, in der du alles Wesentliche auf einen Blick erkennst<\/li>\n<li>eine systematische Herangehensweise, bei der du keinen wichtigen Aspekt vergisst<\/li>\n<li>kurze, pr\u00e4gnante Zielfragen, mit denen du sofort auf den Punkt kommst<\/li>\n<li>viele m\u00f6gliche Optionen, deine Strategie ganz individuell zu erarbeiten<\/li>\n<li>handfeste Ergebnisse, die du immer wieder hervornehmen kannst<\/li>\n<li>einen Status, um deinen Erfolg zu starten und weiter auszubauen<\/li>\n<li>eine hervorragende M\u00f6glichkeit, um gemeinsam mit anderen Menschen im Unternehmen oder einem \u201eBuddy\u201c zu arbeiten<\/li>\n<li>ein Werkzeug, das du ab jetzt regelm\u00e4\u00dfig und vielseitig einsetzt<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zny692-c8f79699bb62d7380c763e6bc68c7165\">\n#top .hr.hr-invisible.av-1zny692-c8f79699bb62d7380c763e6bc68c7165{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1zny692-c8f79699bb62d7380c763e6bc68c7165 hr-invisible  avia-builder-el-29  el_after_av_one_half  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-1hzbd3a-5a724741dc1a4bf6c1b3eb2341506a74-wrap avia-button-center  avia-builder-el-30  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/personal-branding-canvas\/'  class='avia-button av-1hzbd3a-5a724741dc1a4bf6c1b3eb2341506a74 av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Zum Canvas mit Anleitung\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Zum Canvas mit Anleitung<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-4xojajq-7367222fbe8513176cee070225c31150 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vj2km-422cc092eec0e550555b6c0da4152caa\">\n.avia-section.av-1vj2km-422cc092eec0e550555b6c0da4152caa{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='pyramide'  class='avia-section av-1vj2km-422cc092eec0e550555b6c0da4152caa main_color avia-section-default avia-no-shadow  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4sfolgm-3d52b6f227ff8745fef8785ec7091e62\">\n#top .av-special-heading.av-4sfolgm-3d52b6f227ff8745fef8785ec7091e62{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-4sfolgm-3d52b6f227ff8745fef8785ec7091e62 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4sfolgm-3d52b6f227ff8745fef8785ec7091e62 .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-4sfolgm-3d52b6f227ff8745fef8785ec7091e62 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4sfolgm-3d52b6f227ff8745fef8785ec7091e62 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4sfolgm-3d52b6f227ff8745fef8785ec7091e62 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4sfolgm-3d52b6f227ff8745fef8785ec7091e62 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-33  el_before_av_hr  avia-builder-el-first  av-inherit-size av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Zeitbudget sinnvoll einsetzen: Die Pyramide der Social-Media-Aktivit\u00e4ten<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48ji9vq-bebdf121edab37d7a13e818aaf26c0b9\">\n#top .hr.hr-invisible.av-48ji9vq-bebdf121edab37d7a13e818aaf26c0b9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-48ji9vq-bebdf121edab37d7a13e818aaf26c0b9 hr-invisible  avia-builder-el-34  el_after_av_heading  el_before_av_three_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wh04li-382c02bbf6896061b5c7829a3bbf8dfc\">\n.flex_column.av-3wh04li-382c02bbf6896061b5c7829a3bbf8dfc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3wh04li-382c02bbf6896061b5c7829a3bbf8dfc av_three_fifth  avia-builder-el-35  el_after_av_hr  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d23dk6-14652494b3a23431d5aa38e320e4f5b3\">\n.avia-image-container.av-3d23dk6-14652494b3a23431d5aa38e320e4f5b3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3d23dk6-14652494b3a23431d5aa38e320e4f5b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3d23dk6-14652494b3a23431d5aa38e320e4f5b3 av-styling- av-img-linked avia-align-center  avia-builder-el-36  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/zeit-budget-social-media\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='social-media-pyramide (1)'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29755 avia-img-lazy-loading-not-29755 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2021\/07\/social-media-pyramide-1.png\" alt='Pyramide der Social-Media-Aktivit\u00e4ten' title='social-media-pyramide (1)'  height=\"627\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2021\/07\/social-media-pyramide-1.png 1200w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2021\/07\/social-media-pyramide-1-300x157.png 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2021\/07\/social-media-pyramide-1-1030x538.png 1030w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2021\/07\/social-media-pyramide-1-768x401.png 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2021\/07\/social-media-pyramide-1-705x368.png 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ulrwrq-e29c5f67596984294881c513950c974d\">\n.flex_column.av-2ulrwrq-e29c5f67596984294881c513950c974d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2ulrwrq-e29c5f67596984294881c513950c974d av_two_fifth  avia-builder-el-37  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-tud7om-625c6843e96f5b262bb9032fb19dd5dd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Keine Zeit f\u00fcr Social Media? Dann hilft vielleicht ein frischer Blick darauf, wie du deine Social-Media-Aktivit\u00e4ten verteilst. Meine Pyramide der Social-Media-Aktivit\u00e4ten habe ich speziell f\u00fcr die Beratung in Corporate-Influencer-Projekten entwickelt, um klar und einfach zu visualisieren, wie sich die einzelnen Aufgaben aufteilen sollten. Sie ist ebenso f\u00fcr Unternehmen anwendbar wie f\u00fcr Personenmarken. <a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/zeit-budget-social-media\/\">In diesem Beitrag stelle ich sie erstmals \u00f6ffentlich vor und erl\u00e4utere sie ausf\u00fchrlich.\u00a0<\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kp2qme-315f79e87517141ed1d67ac20894021f\">\n#top .hr.hr-invisible.av-1kp2qme-315f79e87517141ed1d67ac20894021f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1kp2qme-315f79e87517141ed1d67ac20894021f hr-invisible  avia-builder-el-39  el_after_av_two_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-10inrfq-4e8ddaeff3cbef0b5ce2deb618bc07b8-wrap avia-button-center  avia-builder-el-40  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/zeit-budget-social-media\/'  class='avia-button av-10inrfq-4e8ddaeff3cbef0b5ce2deb618bc07b8 av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Lies den ausf\u00fchrlichen Beitrag\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Lies den ausf\u00fchrlichen Beitrag<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-x1gax2-a382fb1290c523446a7f63bc81ddc094 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gchcw6-ce9dd9ba9ca03a64bb48d567b4cbc6f1\">\n.avia-section.av-gchcw6-ce9dd9ba9ca03a64bb48d567b4cbc6f1{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='entscheidung'  class='avia-section av-gchcw6-ce9dd9ba9ca03a64bb48d567b4cbc6f1 main_color avia-section-default avia-no-shadow  avia-builder-el-42  el_after_av_textblock  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ufct2e-26c7f9c529139ccee682d0e2c33b7bb5\">\n#top .av-special-heading.av-3ufct2e-26c7f9c529139ccee682d0e2c33b7bb5{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-3ufct2e-26c7f9c529139ccee682d0e2c33b7bb5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-3ufct2e-26c7f9c529139ccee682d0e2c33b7bb5 .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-3ufct2e-26c7f9c529139ccee682d0e2c33b7bb5 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3ufct2e-26c7f9c529139ccee682d0e2c33b7bb5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3ufct2e-26c7f9c529139ccee682d0e2c33b7bb5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3ufct2e-26c7f9c529139ccee682d0e2c33b7bb5 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-43  el_before_av_hr  avia-builder-el-first  av-inherit-size av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Entscheidungshilfe: Soll ich diese Person in meinem Posting markieren? <\/h3><div class='av-subheading av-subheading_below'><p>Flussdiagramm als Grafik zum Download.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3h88wbq-b86cbb6a5cb65657fbc642bfd2d9e14a\">\n#top .hr.hr-invisible.av-3h88wbq-b86cbb6a5cb65657fbc642bfd2d9e14a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3h88wbq-b86cbb6a5cb65657fbc642bfd2d9e14a hr-invisible  avia-builder-el-44  el_after_av_heading  el_before_av_three_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2t8jd1i-80fed82e4954fce67c72151129fd7a9e\">\n.flex_column.av-2t8jd1i-80fed82e4954fce67c72151129fd7a9e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2t8jd1i-80fed82e4954fce67c72151129fd7a9e av_three_fifth  avia-builder-el-45  el_after_av_hr  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2pvsnk6-42ce9bcb015be01d2dac3df57cca1586\">\n.avia-image-container.av-2pvsnk6-42ce9bcb015be01d2dac3df57cca1586 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2pvsnk6-42ce9bcb015be01d2dac3df57cca1586 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2pvsnk6-42ce9bcb015be01d2dac3df57cca1586 av-styling- av-img-linked avia-align-center  avia-builder-el-46  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.kerstin-hoffmann.de\/wp-content\/uploads\/2023\/04\/flowchart_markieren_taggen.png\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='flowchart_markieren_taggen Kopie'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29596 avia-img-lazy-loading-not-29596 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/04\/flowchart_markieren_taggen-Kopie.png\" alt='' title='flowchart_markieren_taggen Kopie'  height=\"435\" width=\"580\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/04\/flowchart_markieren_taggen-Kopie.png 580w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2023\/04\/flowchart_markieren_taggen-Kopie-300x225.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28oq4qu-1ee605ce2d72f74ce68c7ea50f595049\">\n.flex_column.av-28oq4qu-1ee605ce2d72f74ce68c7ea50f595049{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28oq4qu-1ee605ce2d72f74ce68c7ea50f595049 av_two_fifth  avia-builder-el-47  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1ha0fvq-e6fdac63aa5e4e421206c808535a95f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ein einfaches Flowchart als Grafik \u2013 gegen die nervige Praxis, m\u00f6glichst viele Accounts zu markieren. Du darfst sie gerne \u2013 unver\u00e4ndert \u2013 nutzen und teilen. Und wenn du das in sozialen Netzwerken tust: In diesem Fall freue ich mich nat\u00fcrlich, wenn du mich markierst. <a title=\"https:\/\/7x239.r.bh.d.sendibt3.com\/mk\/cl\/f\/02Tfn7CAsYdIr8xl4715O3LaL0lKUSrPu0Dh3pPUNkcfZFh5RHk2mU7B15QExgH_3DVuhOyLgsqTZ93YWI9SjYIc3_Cfb-W3ZcYybdCz0iFf1hq2lcp41cjiUZeI6SeO2x6PZACPY76U0TjBn-LBpKWw84mx2dn3aO9FnCG75Ws130W9oTGUGqSZFMORrpvTW8GwOotCbkAqRGyUwuX_DWJTprYMEusNt-tAjJ35S7Y01Bxk0Dp1AKYdp0UIcrgImC0FcF0tqpzyfde-MrdfnCC0FiP1Y71X_b3F7h8\" contenteditable=\"false\" href=\"https:\/\/7x239.r.bh.d.sendibt3.com\/mk\/cl\/f\/02Tfn7CAsYdIr8xl4715O3LaL0lKUSrPu0Dh3pPUNkcfZFh5RHk2mU7B15QExgH_3DVuhOyLgsqTZ93YWI9SjYIc3_Cfb-W3ZcYybdCz0iFf1hq2lcp41cjiUZeI6SeO2x6PZACPY76U0TjBn-LBpKWw84mx2dn3aO9FnCG75Ws130W9oTGUGqSZFMORrpvTW8GwOotCbkAqRGyUwuX_DWJTprYMEusNt-tAjJ35S7Y01Bxk0Dp1AKYdp0UIcrgImC0FcF0tqpzyfde-MrdfnCC0FiP1Y71X_b3F7h8\" target=\"_blank\" rel=\"noopener\">Hier gibt es das Bild in gr\u00f6\u00dferer Aufl\u00f6sung.<\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14gyd0m-6269ab6d5e19184671aeddb2d875b02b\">\n#top .hr.hr-invisible.av-14gyd0m-6269ab6d5e19184671aeddb2d875b02b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14gyd0m-6269ab6d5e19184671aeddb2d875b02b hr-invisible  avia-builder-el-49  el_after_av_two_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-omadom-d2327aa6753da1bbecc2507d6af6a5a1-wrap avia-button-center  avia-builder-el-50  el_after_av_hr  el_before_av_textblock '><a href='https:\/\/www.kerstin-hoffmann.de\/wp-content\/uploads\/2023\/04\/flowchart_markieren_taggen.png'  class='avia-button av-omadom-d2327aa6753da1bbecc2507d6af6a5a1 av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Direkt zum Download\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Direkt zum Download<\/span><\/a><\/div>\n<section  class='av_textblock_section av-1bo6ht2-8f3d1fa3d4d2fde7360fe6601a804af8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4i37teu-82dc5e683766855831355e0c33624975\">\n.avia-section.av-4i37teu-82dc5e683766855831355e0c33624975{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-study'  class='avia-section av-4i37teu-82dc5e683766855831355e0c33624975 main_color avia-section-default avia-no-shadow  avia-builder-el-52  el_after_av_section  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vj09ye-fdd6d2754fb9d1744bab19e055fe2730\">\n#top .av-special-heading.av-3vj09ye-fdd6d2754fb9d1744bab19e055fe2730{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-3vj09ye-fdd6d2754fb9d1744bab19e055fe2730 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-3vj09ye-fdd6d2754fb9d1744bab19e055fe2730 .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-3vj09ye-fdd6d2754fb9d1744bab19e055fe2730 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3vj09ye-fdd6d2754fb9d1744bab19e055fe2730 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3vj09ye-fdd6d2754fb9d1744bab19e055fe2730 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3vj09ye-fdd6d2754fb9d1744bab19e055fe2730 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-53  el_before_av_hr  avia-builder-el-first  av-inherit-size av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Case Study: Wie Schwabe Austria mit Corporate Influencern durchstartet<\/h3><div class='av-subheading av-subheading_below'><p>Detaillierte Einblicke in ein spannendes Projekt mit Mitarbeiter-Markenbotschafter:innen<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3cpj4p2-afd554236a96eee8389f9682e54041f8\">\n#top .hr.hr-invisible.av-3cpj4p2-afd554236a96eee8389f9682e54041f8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3cpj4p2-afd554236a96eee8389f9682e54041f8 hr-invisible  avia-builder-el-54  el_after_av_heading  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2w3ycti-f4198db856a0f74da736c1398f365c0b\">\n.flex_column.av-2w3ycti-f4198db856a0f74da736c1398f365c0b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2w3ycti-f4198db856a0f74da736c1398f365c0b av_one_third  avia-builder-el-55  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qy742u-776e820d3afdec1c3c393045248b96fa\">\n.avia-image-container.av-2qy742u-776e820d3afdec1c3c393045248b96fa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2qy742u-776e820d3afdec1c3c393045248b96fa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2qy742u-776e820d3afdec1c3c393045248b96fa av-styling- av-img-linked avia-align-center  avia-builder-el-56  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/02\/Schwabe_Austria_Case-Study-010222.pdf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='Case-Study-_cover250'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-28814 avia-img-lazy-loading-not-28814 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/Case-Study-_cover250.jpeg\" alt='' title='Case-Study-_cover250'  height=\"325\" width=\"230\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/Case-Study-_cover250.jpeg 230w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/Case-Study-_cover250-212x300.jpeg 212w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-251swti-68c54539cfcea7a753b8d28de23d5078\">\n.flex_column.av-251swti-68c54539cfcea7a753b8d28de23d5078{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-251swti-68c54539cfcea7a753b8d28de23d5078 av_three_fifth  avia-builder-el-57  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1ni3zza-f6ceeb387fef9943e965390e00d724e3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Geht weit \u00fcber den \u00fcblichen Rahmen von Fallstudien hinaus<\/li>\n<li>Pflichtthema f\u00fcr alle Entscheider und Kommunikationsverantwortliche<\/li>\n<li>praxisnahe Einblicke<\/li>\n<li>Aufschluss \u00fcber m\u00f6gliche Herangehensweisen<\/li>\n<li>Pers\u00f6nliche Statements von Beteiligten<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cd6p7q-9904fa878495c862fca2f16925a57f5b\">\n#top .hr.hr-invisible.av-1cd6p7q-9904fa878495c862fca2f16925a57f5b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1cd6p7q-9904fa878495c862fca2f16925a57f5b hr-invisible  avia-builder-el-59  el_after_av_three_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-wxek06-8df9a73a4d1ca00f374791fafe026665-wrap avia-button-center  avia-builder-el-60  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/02\/Schwabe_Austria_Case-Study-010222.pdf'  class='avia-button av-wxek06-8df9a73a4d1ca00f374791fafe026665 av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Zur Case Study (PDF)\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Zur Case Study (PDF)<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_7'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-rt0lye-5d62e620be95e811709a51095eec942f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4k2f9d2-f1121a8f646f557dfcb60f7cc1ae0691\">\n.avia-section.av-4k2f9d2-f1121a8f646f557dfcb60f7cc1ae0691{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-ampel'  class='avia-section av-4k2f9d2-f1121a8f646f557dfcb60f7cc1ae0691 main_color avia-section-default avia-no-shadow  avia-builder-el-62  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wzra5i-17902a139128baddc59e1c9bb9dff26d\">\n#top .av-special-heading.av-3wzra5i-17902a139128baddc59e1c9bb9dff26d{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-3wzra5i-17902a139128baddc59e1c9bb9dff26d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-3wzra5i-17902a139128baddc59e1c9bb9dff26d .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-3wzra5i-17902a139128baddc59e1c9bb9dff26d .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3wzra5i-17902a139128baddc59e1c9bb9dff26d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3wzra5i-17902a139128baddc59e1c9bb9dff26d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3wzra5i-17902a139128baddc59e1c9bb9dff26d av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-63  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Content-Ampel<\/h3><div class='av-subheading av-subheading_below'><p>Der schnelle und gr\u00fcndliche Qualit\u00e4tscheck f\u00fcr Ihre Inhalte<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39lns4m-fe2d5bb063bf1cb82cbc869a05724750\">\n#top .hr.hr-invisible.av-39lns4m-fe2d5bb063bf1cb82cbc869a05724750{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-39lns4m-fe2d5bb063bf1cb82cbc869a05724750 hr-invisible  avia-builder-el-64  el_after_av_heading  el_before_av_two_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tn071i-6c704d8f6e72b12622f8bbda03077d02\">\n.flex_column.av-2tn071i-6c704d8f6e72b12622f8bbda03077d02{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2tn071i-6c704d8f6e72b12622f8bbda03077d02 av_two_fifth  avia-builder-el-65  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ew3yx2-1b35c085774add8ff8db55a15661856e\">\n.avia-image-container.av-2ew3yx2-1b35c085774add8ff8db55a15661856e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2ew3yx2-1b35c085774add8ff8db55a15661856e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2ew3yx2-1b35c085774add8ff8db55a15661856e av-styling- avia-align-right  avia-builder-el-66  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23824 avia-img-lazy-loading-not-23824 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-Grafik_kl.jpg\" alt='Content.-Ampel' title='Content Ampel Grafik_kl'  height=\"456\" width=\"840\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-Grafik_kl.jpg 840w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-Grafik_kl-300x163.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-Grafik_kl-768x417.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-Grafik_kl-705x383.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-Grafik_kl-450x244.jpg 450w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23qvycm-f02cd637486b8e3ddf000f4ac6d0c278\">\n.flex_column.av-23qvycm-f02cd637486b8e3ddf000f4ac6d0c278{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-23qvycm-f02cd637486b8e3ddf000f4ac6d0c278 av_three_fifth  avia-builder-el-67  el_after_av_two_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1tq9p8m-aab30c0119a7b82cfa7df23466e1ee0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Die komplette Anleitung mit allen Zielfragen<\/li>\n<li>Download der hochaufgel\u00f6sten Grafik<\/li>\n<li>Die komplette Anleitung als kostenloses E-Book<\/li>\n<li>Bestellung von Postkarten und Plakat (kostenlos; gegen R\u00fcckumschlag)<\/li>\n<li>Anleitung im Video<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1av4jhi-51e45574fab0e8e9e2ad5c4ac3fa5ae7\">\n#top .hr.hr-invisible.av-1av4jhi-51e45574fab0e8e9e2ad5c4ac3fa5ae7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1av4jhi-51e45574fab0e8e9e2ad5c4ac3fa5ae7 hr-invisible  avia-builder-el-69  el_after_av_three_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-lxhapy-8cc539c083f491087ce69b633af83644-wrap avia-button-center  avia-builder-el-70  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/content-ampel\/'  class='avia-button av-lxhapy-8cc539c083f491087ce69b633af83644 av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"Zur Content-Ampel\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Zur Content-Ampel<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-jx34kzye-44-3de73b93e9919c28fdc450cea471ca8b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx32jfjl-34-99cf30032b22cb414620f4413f01ab90\">\n.avia-section.av-jx32jfjl-34-99cf30032b22cb414620f4413f01ab90{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='eigene-sache'  class='avia-section av-jx32jfjl-34-99cf30032b22cb414620f4413f01ab90 main_color avia-section-default avia-no-shadow  avia-builder-el-72  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jxd68z7u-88ac2ebfd37f5f4061a36360b4204650\">\n#top .av-special-heading.av-jxd68z7u-88ac2ebfd37f5f4061a36360b4204650{\npadding-bottom:10px;\nfont-size:26px;\n}\nbody .av-special-heading.av-jxd68z7u-88ac2ebfd37f5f4061a36360b4204650 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jxd68z7u-88ac2ebfd37f5f4061a36360b4204650 .av-special-heading-tag{\nfont-size:26px;\n}\n.av-special-heading.av-jxd68z7u-88ac2ebfd37f5f4061a36360b4204650 .av-subheading{\nfont-size:14px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jxd68z7u-88ac2ebfd37f5f4061a36360b4204650 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jxd68z7u-88ac2ebfd37f5f4061a36360b4204650 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jxd68z7u-88ac2ebfd37f5f4061a36360b4204650 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-73  el_before_av_hr  avia-builder-el-first  av-inherit-size'><div class='av-subheading av-subheading_above'><p>&#8211; in eigener Sache \u2013<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Keynote <span class='special_amp'>&amp;<\/span> Strategieberatung: Dr. Kerstin Hoffmann buchen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-28-884f24b1c0bba2ae1a5918a02a7b24a0\">\n#top .hr.hr-invisible.av-w3e5zs-28-884f24b1c0bba2ae1a5918a02a7b24a0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-28-884f24b1c0bba2ae1a5918a02a7b24a0 hr-invisible  avia-builder-el-74  el_after_av_heading  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jk1tx4-32-f3177c7841f882c3c548f676c9d71f1c\">\n.flex_column.av-1jk1tx4-32-f3177c7841f882c3c548f676c9d71f1c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jk1tx4-32-f3177c7841f882c3c548f676c9d71f1c av_one_half  avia-builder-el-75  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx31iqk9-31-ff091bc05a32b5af4f06d9470d2d726e\">\n.avia-image-container.av-jx31iqk9-31-ff091bc05a32b5af4f06d9470d2d726e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx31iqk9-31-ff091bc05a32b5af4f06d9470d2d726e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx31iqk9-31-ff091bc05a32b5af4f06d9470d2d726e av-styling- avia-align-center  avia-builder-el-76  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24102 avia-img-lazy-loading-not-24102 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/landingpage_dr-kerstin-hoffmann_vortrag-zukunft_blog_450.jpg\" alt='' title='landingpage_dr-kerstin-hoffmann_vortrag-zukunft_blog_450'  height=\"289\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/landingpage_dr-kerstin-hoffmann_vortrag-zukunft_blog_450.jpg 450w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/landingpage_dr-kerstin-hoffmann_vortrag-zukunft_blog_450-300x193.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-24-3922a38584805ef5f218c93bec2c4c3b\">\n#top .hr.hr-invisible.av-w3e5zs-24-3922a38584805ef5f218c93bec2c4c3b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-24-3922a38584805ef5f218c93bec2c4c3b hr-invisible  avia-builder-el-77  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jx31hdjk-29-3cd1dad1b1437e14eec94e6c34b8be9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Buche mich f\u00fcr die Keynote auf deiner Veranstaltung oder f\u00fcr einen Fachvortrag. W\u00e4hle aus meinen aktuellen Vortr\u00e4gen das passende Thema aus \u2013 oder fordere ein Angebot f\u00fcr ein Spezialthema an. \u2013 Vortragssprachen: Deutsch und Englisch.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-21-f2ea4e3caec1da5c92c23cf621eb5edb\">\n#top .hr.hr-invisible.av-w3e5zs-21-f2ea4e3caec1da5c92c23cf621eb5edb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-21-f2ea4e3caec1da5c92c23cf621eb5edb hr-invisible  avia-builder-el-79  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jx31jvkv-27-f36bb0dfa071f34437261a719a5889d0-wrap avia-button-center  avia-builder-el-80  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/vortraege\/'  class='avia-button av-jx31jvkv-27-f36bb0dfa071f34437261a719a5889d0 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Themen &amp; Buchung\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Themen &amp; Buchung<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jk1tx4-23-01ef9eec00e6dc14aca3387b78b2e66f\">\n.flex_column.av-1jk1tx4-23-01ef9eec00e6dc14aca3387b78b2e66f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jk1tx4-23-01ef9eec00e6dc14aca3387b78b2e66f av_one_half  avia-builder-el-81  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx31iqk9-22-2b4a233e551b635e9dcc35325ec4ca05\">\n.avia-image-container.av-jx31iqk9-22-2b4a233e551b635e9dcc35325ec4ca05 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx31iqk9-22-2b4a233e551b635e9dcc35325ec4ca05 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx31iqk9-22-2b4a233e551b635e9dcc35325ec4ca05 av-styling- avia-align-center  avia-builder-el-82  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-28886 avia-img-lazy-loading-not-28886 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/dr-kerstin-hoffmann_profilbild_2022_ausschnitt_quer.jpeg\" alt='' title='dr-kerstin-hoffmann_profilbild_2022_ausschnitt_quer'  height=\"552\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/dr-kerstin-hoffmann_profilbild_2022_ausschnitt_quer.jpeg 800w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/dr-kerstin-hoffmann_profilbild_2022_ausschnitt_quer-300x207.jpeg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/dr-kerstin-hoffmann_profilbild_2022_ausschnitt_quer-768x530.jpeg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/dr-kerstin-hoffmann_profilbild_2022_ausschnitt_quer-705x486.jpeg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-19-8fb3f26a68dce5f4c14087a1e2d99497\">\n#top .hr.hr-invisible.av-w3e5zs-19-8fb3f26a68dce5f4c14087a1e2d99497{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-19-8fb3f26a68dce5f4c14087a1e2d99497 hr-invisible  avia-builder-el-83  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jx31hdjk-20-3e26291357a853e888fea9fdd296022c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Du m\u00f6chtest dein Unternehmen in der Kommunikation neu aufstellen oder eine wirkungsvolle Contentstrategie planen und umsetzen? Du w\u00fcnschst dir Ideen und fachlichen Rat f\u00fcr das Marketing in sozialen Netzwerken? Frage eine zielorientierte Beratung und Begleitung an.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-15-f31fb805beb9a6fe224bb5f16e09998d\">\n#top .hr.hr-invisible.av-w3e5zs-15-f31fb805beb9a6fe224bb5f16e09998d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-15-f31fb805beb9a6fe224bb5f16e09998d hr-invisible  avia-builder-el-85  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jx31jvkv-18-b9a01c29c03b774512405c4ce8fbc0fe-wrap avia-button-center  avia-builder-el-86  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/'  class='avia-button av-jx31jvkv-18-b9a01c29c03b774512405c4ce8fbc0fe av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Strategie &amp; Beratung\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Strategie &amp; Beratung<\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-jx34kzye-26-c6718062303a34fcbe12538932eb0ceb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx32jfjl-43-6c045c963cafab799772ffb221847204\">\n.avia-section.av-jx32jfjl-43-6c045c963cafab799772ffb221847204{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='traffic-light'  class='avia-section av-jx32jfjl-43-6c045c963cafab799772ffb221847204 main_color avia-section-default avia-no-shadow  avia-builder-el-88  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jxd89we5-c3c59eaee394e8c299c4994eb86fbbf9\">\n#top .av-special-heading.av-jxd89we5-c3c59eaee394e8c299c4994eb86fbbf9{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-jxd89we5-c3c59eaee394e8c299c4994eb86fbbf9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jxd89we5-c3c59eaee394e8c299c4994eb86fbbf9 .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-jxd89we5-c3c59eaee394e8c299c4994eb86fbbf9 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jxd89we5-c3c59eaee394e8c299c4994eb86fbbf9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jxd89we5-c3c59eaee394e8c299c4994eb86fbbf9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jxd89we5-c3c59eaee394e8c299c4994eb86fbbf9 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-89  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >The Traffic Light of Content (Content-Ampel, englisch)<\/h3><div class='av-subheading av-subheading_below'><p>Easily check, score and improve your content<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-37-687f98a9ef3504d15be9b991bd0bf3e1\">\n#top .hr.hr-invisible.av-w3e5zs-37-687f98a9ef3504d15be9b991bd0bf3e1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-37-687f98a9ef3504d15be9b991bd0bf3e1 hr-invisible  avia-builder-el-90  el_after_av_heading  el_before_av_two_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jk1tx4-41-25294468956ebe90b6d7798ef6b2f64f\">\n.flex_column.av-1jk1tx4-41-25294468956ebe90b6d7798ef6b2f64f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jk1tx4-41-25294468956ebe90b6d7798ef6b2f64f av_two_fifth  avia-builder-el-91  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx31iqk9-40-7227dc5c116b90a459dcc32674963712\">\n.avia-image-container.av-jx31iqk9-40-7227dc5c116b90a459dcc32674963712 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx31iqk9-40-7227dc5c116b90a459dcc32674963712 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx31iqk9-40-7227dc5c116b90a459dcc32674963712 av-styling- avia-align-right  avia-builder-el-92  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24076 avia-img-lazy-loading-not-24076 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-en-lang.png\" alt='' title='Content Ampel en lang'  height=\"866\" width=\"1489\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-en-lang.png 1489w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-en-lang-300x174.png 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-en-lang-1030x599.png 1030w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-en-lang-768x447.png 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-en-lang-705x410.png 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Content-Ampel-en-lang-450x262.png 450w\" sizes=\"(max-width: 1489px) 100vw, 1489px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7f1a9k-39-b621ccb31310f4926543cb6a92f3f5c0\">\n.flex_column.av-7f1a9k-39-b621ccb31310f4926543cb6a92f3f5c0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7f1a9k-39-b621ccb31310f4926543cb6a92f3f5c0 av_three_fifth  avia-builder-el-93  el_after_av_two_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jx31hdjk-38-fbd9ae462b16740aab96982f127dca1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Download<\/li>\n<li>Complete manual<\/li>\n<li>More to come<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-33-4e4a85183b3bfe8aba3541faba93f57d\">\n#top .hr.hr-invisible.av-w3e5zs-33-4e4a85183b3bfe8aba3541faba93f57d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-33-4e4a85183b3bfe8aba3541faba93f57d hr-invisible  avia-builder-el-95  el_after_av_three_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-jx31jvkv-36-d05eeea2bfaedd845ee245a6b0f16b7d-wrap avia-button-center  avia-builder-el-96  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/content-ampel-en\/'  class='avia-button av-jx31jvkv-36-d05eeea2bfaedd845ee245a6b0f16b7d av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"Visit page\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Visit page<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-57ifciu-500954dcc3236cd555fe2ce955f93a97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx32jfjl-25-e032025ba7938a8848f34d5ae1d2e6d4\">\n.avia-section.av-jx32jfjl-25-e032025ba7938a8848f34d5ae1d2e6d4{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='studie'  class='avia-section av-jx32jfjl-25-e032025ba7938a8848f34d5ae1d2e6d4 main_color avia-section-default avia-no-shadow  avia-builder-el-98  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kantoao9-883db52ee10230662995a54cc710415a\">\n#top .av-special-heading.av-kantoao9-883db52ee10230662995a54cc710415a{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-kantoao9-883db52ee10230662995a54cc710415a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kantoao9-883db52ee10230662995a54cc710415a .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-kantoao9-883db52ee10230662995a54cc710415a .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kantoao9-883db52ee10230662995a54cc710415a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kantoao9-883db52ee10230662995a54cc710415a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kantoao9-883db52ee10230662995a54cc710415a av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-99  el_before_av_hr  avia-builder-el-first  av-inherit-size av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Studie: Markenbotschafter \u2013 Corporate Influencer<\/h3><div class='av-subheading av-subheading_below'><p>Zum Stand in den Unternehmen (2019)<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-13-8ff0734b4c747d29598abd16fda51cb3\">\n#top .hr.hr-invisible.av-w3e5zs-13-8ff0734b4c747d29598abd16fda51cb3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-13-8ff0734b4c747d29598abd16fda51cb3 hr-invisible  avia-builder-el-100  el_after_av_heading  el_before_av_two_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jk1tx4-17-9903197cced749240e82cfaa9f3ea149\">\n.flex_column.av-1jk1tx4-17-9903197cced749240e82cfaa9f3ea149{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jk1tx4-17-9903197cced749240e82cfaa9f3ea149 av_two_fifth  avia-builder-el-101  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx31iqk9-16-bf20b46e26ff93d083b3206895d51a72\">\n.avia-image-container.av-jx31iqk9-16-bf20b46e26ff93d083b3206895d51a72 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx31iqk9-16-bf20b46e26ff93d083b3206895d51a72 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx31iqk9-16-bf20b46e26ff93d083b3206895d51a72 av-styling- av-img-linked avia-align-right  avia-builder-el-102  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.kerstin-hoffmann.de\/markenbotschafter-studie\/\" class='avia_image '  aria-label='Titelbild_Markenbotschafter-Studie250'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-28824 avia-img-lazy-loading-not-28824 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/Titelbild_Markenbotschafter-Studie250.png\" alt='' title='Titelbild_Markenbotschafter-Studie250'  height=\"350\" width=\"250\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/Titelbild_Markenbotschafter-Studie250.png 250w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2022\/04\/Titelbild_Markenbotschafter-Studie250-214x300.png 214w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7f1a9k-30-1588c80d1945b7186d0edbf4b60fa0ee\">\n.flex_column.av-7f1a9k-30-1588c80d1945b7186d0edbf4b60fa0ee{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7f1a9k-30-1588c80d1945b7186d0edbf4b60fa0ee av_three_fifth  avia-builder-el-103  el_after_av_two_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jx31hdjk-14-e4e68e407776e84a4c5b90b5b21ba487 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>die ausf\u00fchrlichen Ergebnisse einer Befragung mit insgesamt 147 F\u00fchrungskr\u00e4ften und Mitarbeitenden<\/li>\n<li>detaillierte Angaben zu erkenntnisleitendem Interesse und Methode<\/li>\n<li>zahlreiche Grafiken, Zahlen und Zitate<\/li>\n<li>ausf\u00fchrliche Bewertung der Ergebnisse<\/li>\n<li>Download kostenlos und ohne Anmeldung<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-9-83e1762224c23cd15186c134ee80961b\">\n#top .hr.hr-invisible.av-w3e5zs-9-83e1762224c23cd15186c134ee80961b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-9-83e1762224c23cd15186c134ee80961b hr-invisible  avia-builder-el-105  el_after_av_three_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-jx31jvkv-12-5d235d1da5ea8dddc23cfcbd42125a16-wrap avia-button-center  avia-builder-el-106  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/markenbotschafter-studie\/'  class='avia-button av-jx31jvkv-12-5d235d1da5ea8dddc23cfcbd42125a16 av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"Mehr Info &amp; Download\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Mehr Info &amp; Download<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_11'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-4tg4bom-d989b0e7c65dfa2e51b6b7a274c606a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4l75b52-6a380194e2e4d3a0938a228e0c851ebd\">\n.avia-section.av-4l75b52-6a380194e2e4d3a0938a228e0c851ebd{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='skala'  class='avia-section av-4l75b52-6a380194e2e4d3a0938a228e0c851ebd main_color avia-section-default avia-no-shadow  avia-builder-el-108  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tsywpy-c6aa9292a49712c29f47f7c21f342ba2\">\n#top .av-special-heading.av-3tsywpy-c6aa9292a49712c29f47f7c21f342ba2{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-3tsywpy-c6aa9292a49712c29f47f7c21f342ba2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-3tsywpy-c6aa9292a49712c29f47f7c21f342ba2 .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-3tsywpy-c6aa9292a49712c29f47f7c21f342ba2 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3tsywpy-c6aa9292a49712c29f47f7c21f342ba2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3tsywpy-c6aa9292a49712c29f47f7c21f342ba2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3tsywpy-c6aa9292a49712c29f47f7c21f342ba2 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-109  el_before_av_hr  avia-builder-el-first  av-inherit-size av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Reputationsskala<\/h3><div class='av-subheading av-subheading_below'><p>In sieben einfachen Schritten zur digitalen Personenmarke<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3b5dycm-3fb80246328a83aa880b6ddc27999582\">\n#top .hr.hr-invisible.av-3b5dycm-3fb80246328a83aa880b6ddc27999582{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3b5dycm-3fb80246328a83aa880b6ddc27999582 hr-invisible  avia-builder-el-110  el_after_av_heading  el_before_av_two_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-365em6e-96cac788b505387124742e3d66b8dd14\">\n.flex_column.av-365em6e-96cac788b505387124742e3d66b8dd14{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-365em6e-96cac788b505387124742e3d66b8dd14 av_two_fifth  avia-builder-el-111  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9k5286-c15812e119ec8535a524f2043ef5c19b\">\n.avia-image-container.av-9k5286-c15812e119ec8535a524f2043ef5c19b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-9k5286-c15812e119ec8535a524f2043ef5c19b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-9k5286-c15812e119ec8535a524f2043ef5c19b av-styling- av-img-linked avia-align-right  avia-builder-el-112  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/reputationsskala-sieben-schritte-erfolgreiche-personenmarke\/\" class='avia_image '  aria-label='Online_Reputation_Web'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14304 avia-img-lazy-loading-not-14304 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web-300x188.png\" alt='' title='Online_Reputation_Web'  height=\"188\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web-300x188.png 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web-1030x644.png 1030w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web-768x480.png 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web-705x441.png 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web-1024x640.png 1024w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web-250x156.png 250w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web-150x93.png 150w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2014\/06\/Online_Reputation_Web.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xbvrmu-71d3fdeb930cc44a09e44579ececed03\">\n.flex_column.av-1xbvrmu-71d3fdeb930cc44a09e44579ececed03{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1xbvrmu-71d3fdeb930cc44a09e44579ececed03 av_three_fifth  avia-builder-el-113  el_after_av_two_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1hzyxuu-c9c01a0198796c67665536e1287139af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>sieben einfache Schritte, wie Sie die Reputationsskala f\u00fcr Ihre Digitalpr\u00e4senz als Personenmarke einsetzen<\/li>\n<li>frei skalierbar von der Pflicht zur K\u00fcr<\/li>\n<li>praktische Tipps und Ideen<\/li>\n<li>Grafik in verschiedenen Formaten herunterladen \u2013 zum Druck und zur Einbindung<\/li>\n<li>Nutzung unter Creative-Commons-Lizenz<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1825fae-f3dee3f0db0e9015f26ad4837b9ed73d\">\n#top .hr.hr-invisible.av-1825fae-f3dee3f0db0e9015f26ad4837b9ed73d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1825fae-f3dee3f0db0e9015f26ad4837b9ed73d hr-invisible  avia-builder-el-115  el_after_av_three_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-rnu4zq-a76b9fe3adba3a1bb715ca36aacd66b0-wrap avia-button-center  avia-builder-el-116  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/reputationsskala-sieben-schritte-erfolgreiche-personenmarke\/'  class='avia-button av-rnu4zq-a76b9fe3adba3a1bb715ca36aacd66b0 av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"Ausf\u00fchrliche Beschreibung und Download\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Ausf\u00fchrliche Beschreibung und Download<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_12'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-3trs1ie-5473aa33314853f27df21063e7865935 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3cu6b7q-2080425f2db35a593c055ccd7983390f\">\n.avia-section.av-3cu6b7q-2080425f2db35a593c055ccd7983390f{\nbackground-color:#fcfcfc;\nbackground-image:unset;\n}\n<\/style>\n<div id='social-media-check'  class='avia-section av-3cu6b7q-2080425f2db35a593c055ccd7983390f main_color avia-section-default avia-no-shadow  avia-builder-el-118  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tlebpi-e537554f443da5c76bdd466924b56dcf\">\n#top .av-special-heading.av-2tlebpi-e537554f443da5c76bdd466924b56dcf{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-2tlebpi-e537554f443da5c76bdd466924b56dcf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2tlebpi-e537554f443da5c76bdd466924b56dcf .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-2tlebpi-e537554f443da5c76bdd466924b56dcf .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2tlebpi-e537554f443da5c76bdd466924b56dcf .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2tlebpi-e537554f443da5c76bdd466924b56dcf .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2tlebpi-e537554f443da5c76bdd466924b56dcf av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-119  el_before_av_one_full  avia-builder-el-first  av-inherit-size av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Der ganz neue gro\u00dfe Social-Media-Check<\/h3><div class='av-subheading av-subheading_below'><p>Drei Taktiken f\u00fcr mehr \u00dcbersicht und Ordnung in Ihren Social-Media-Kan\u00e4len \u2013 plus Tabelle mit Anleitung zum Download<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n2bmti-68749cc3fc2a4cc8080715e04651f1b8\">\n.flex_column.av-n2bmti-68749cc3fc2a4cc8080715e04651f1b8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-n2bmti-68749cc3fc2a4cc8080715e04651f1b8 av_one_full  avia-builder-el-120  el_after_av_heading  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m3fp71ex-f38eff437a57abf4f69b06d4be537cba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>Hinweis: Dies ist eine Version von 2019. Eine \u00fcberarbeitete Version wird hier verlinkt, sobald sie vorliegt.<\/strong><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ku9l7q-0e32028de553b1d0a22f3a66fe9d0a45\">\n#top .hr.hr-invisible.av-2ku9l7q-0e32028de553b1d0a22f3a66fe9d0a45{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2ku9l7q-0e32028de553b1d0a22f3a66fe9d0a45 hr-invisible  avia-builder-el-122  el_after_av_one_full  el_before_av_two_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-230vb7q-f39abea3b053d5b53ae9871c3692055c\">\n.flex_column.av-230vb7q-f39abea3b053d5b53ae9871c3692055c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-230vb7q-f39abea3b053d5b53ae9871c3692055c av_two_fifth  avia-builder-el-123  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1j5af8m-f1816e9b8e4fddfa8e369f18db169f5f\">\n.avia-image-container.av-1j5af8m-f1816e9b8e4fddfa8e369f18db169f5f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1j5af8m-f1816e9b8e4fddfa8e369f18db169f5f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1j5af8m-f1816e9b8e4fddfa8e369f18db169f5f av-styling- avia-align-right  avia-builder-el-124  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24753 avia-img-lazy-loading-not-24753 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/social-media-check_neu20.jpeg\" alt='' title='social-media-check_neu20'  height=\"464\" width=\"825\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/social-media-check_neu20.jpeg 825w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/social-media-check_neu20-300x169.jpeg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/social-media-check_neu20-768x432.jpeg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/social-media-check_neu20-705x397.jpeg 705w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13493qe-b1499cf397188bb9b1347352b0701072\">\n.flex_column.av-13493qe-b1499cf397188bb9b1347352b0701072{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-13493qe-b1499cf397188bb9b1347352b0701072 av_three_fifth  avia-builder-el-125  el_after_av_two_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-l1gb6zw5-8100412534118529774ba116d79fbbb2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Social-Media-Inventory als Tabelle zum kostenlosen Download<\/li>\n<li>Rundum oder Schritt f\u00fcr Schritt: So kommt Ordnung in Ihre Social-Media-Konten<\/li>\n<li>1. Die Rundum-Taktik<\/li>\n<li>2. Die Schritt-f\u00fcr-Schritt-Taktik<\/li>\n<li>3. Die Ausbau-Taktik<\/li>\n<li>Bestandsaufnahme aller Accounts und Profile<\/li>\n<li>Social-Media-Inventory: Die einzelnen Felder\u00a0ausf\u00fcllen \u2013 so geht&#8217;s<\/li>\n<li>Erwartete weitere Ergebnisse des Social-Media-Checks<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mj3bza-54ef72b46885609e2b8c3a91a0594652\">\n#top .hr.hr-invisible.av-mj3bza-54ef72b46885609e2b8c3a91a0594652{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mj3bza-54ef72b46885609e2b8c3a91a0594652 hr-invisible  avia-builder-el-127  el_after_av_three_fifth  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-l1gb4zv4-ccab8463d823cc3131c1c86cff96f96a-wrap avia-button-center  avia-builder-el-128  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/neuer-grosser-social-media-check-erfolg\/'  class='avia-button av-l1gb4zv4-ccab8463d823cc3131c1c86cff96f96a av-link-btn avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"Ausf\u00fchrliche Beschreibung und Download\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue881' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Ausf\u00fchrliche Beschreibung und Download<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_13'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-jx34kzye-11-2907a96258c788185b911029a30d21b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx32jfjl-10-430a54480b4c4d016f7318c438d7d7da\">\n.avia-section.av-jx32jfjl-10-430a54480b4c4d016f7318c438d7d7da{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='kh'  class='avia-section av-jx32jfjl-10-430a54480b4c4d016f7318c438d7d7da main_color avia-section-default avia-shadow  avia-builder-el-130  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jxd8b1k1-38ef267edeff792a82764f2aa26aa18e\">\n#top .av-special-heading.av-jxd8b1k1-38ef267edeff792a82764f2aa26aa18e{\npadding-bottom:10px;\nfont-size:32px;\n}\nbody .av-special-heading.av-jxd8b1k1-38ef267edeff792a82764f2aa26aa18e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jxd8b1k1-38ef267edeff792a82764f2aa26aa18e .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-jxd8b1k1-38ef267edeff792a82764f2aa26aa18e .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jxd8b1k1-38ef267edeff792a82764f2aa26aa18e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jxd8b1k1-38ef267edeff792a82764f2aa26aa18e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jxd8b1k1-38ef267edeff792a82764f2aa26aa18e av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-131  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Autorin: Dr. Kerstin Hoffmann<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-6-f172c71e27dafb8a5a5e1c6e72d4194c\">\n#top .hr.hr-invisible.av-w3e5zs-6-f172c71e27dafb8a5a5e1c6e72d4194c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-6-f172c71e27dafb8a5a5e1c6e72d4194c hr-invisible  avia-builder-el-132  el_after_av_heading  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jqhb94-fc3153c6c5d2a52ecded47a31a6d9068\">\n.flex_column.av-1jqhb94-fc3153c6c5d2a52ecded47a31a6d9068{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jqhb94-fc3153c6c5d2a52ecded47a31a6d9068 av_one_half  avia-builder-el-133  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jx31hdjk-7-3f0c37a6c1535b7de07afa18490103ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div>\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">Dr. Kerstin Hoffmann geh\u00f6rt in Deutschland zu den bekanntesten Fachleuten aus dem Bereich K<\/span>ommunikationsstrategie, PR und Content-Marketing. Sie ber\u00e4t und unterst\u00fctzt Unternehmen, h\u00e4lt Vortr\u00e4ge und schreibt B\u00fccher.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">Kerstin Hoffmann hat Journalismus gelernt, Geisteswissenschaften studiert, in Germanistik promoviert und viele Jahre in und f\u00fcr Agenturen sowie in leitender Position in der Unternehmenskommunikation gearbeitet. Ihr Blog \u201e<a style=\"color: #333333;\" title=\"PR-Doktor Blog\" href=\"http:\/\/pr-doktor.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">PR-Doktor<\/a>\u201c ist eines der f\u00fchrenden deutschen Blogs der Branche.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">Kerstin Hoffmann lehrte an der Heinrich-Heine-Universit\u00e4t D\u00fcsseldorf Public Relations und digitale Strategien.<\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #333333;\">Aktuelle B\u00fccher: <\/span><\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"color: #333333;\">Prinzip kostenlos. Wissen verschenken \u2013 Aufmerksamkeit steigern \u2013 Kunden gewinnen (komplett \u00fcberarbeitete und aktualisierte Neuauflage 2017) <\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #333333;\">\u201eWeb oder stirb. Erfolgreiche Unternehmenskommunikation in Zeiten des digitalen Wandels\u201c (komplett \u00fcberarbeitete und aktualisierte Neuauflage 2019)<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #333333;\">&#8222;Lotsen in der Informationsflut. Erfolgreiche Kommunikationsstrategien mit starken Markenbotschaftern aus dem Unternehmen&#8220; (2017).<\/span><\/li>\n<\/ul>\n<p><strong>Mehr \u00fcber Kerstin Hoffmann auf ihrer Website:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.kerstin-hoffmann.de\/\">Beratungsangebot<\/a><\/li>\n<li><a href=\"https:\/\/www.kerstin-hoffmann.de\/vortraege\/\">Vortrag &amp; Keynote<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14sbljs-c9da106a39fa369ccc56eec82219fd2d\">\n.flex_column.av-14sbljs-c9da106a39fa369ccc56eec82219fd2d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14sbljs-c9da106a39fa369ccc56eec82219fd2d av_one_half  avia-builder-el-135  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx31iqk9-8-e2353e447c682d82080c805bbe5c02d5\">\n.avia-image-container.av-jx31iqk9-8-e2353e447c682d82080c805bbe5c02d5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx31iqk9-8-e2353e447c682d82080c805bbe5c02d5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx31iqk9-8-e2353e447c682d82080c805bbe5c02d5 av-styling- avia-align-center  avia-builder-el-136  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23957 avia-img-lazy-loading-not-23957 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/kerstin_profilfoto_2019_kl.jpg\" alt='Dr. Kerstin Hoffmann' title='kerstin_profilfoto_2019_kl'  height=\"505\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/kerstin_profilfoto_2019_kl.jpg 500w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/kerstin_profilfoto_2019_kl-297x300.jpg 297w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/kerstin_profilfoto_2019_kl-80x80.jpg 80w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/kerstin_profilfoto_2019_kl-36x36.jpg 36w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/kerstin_profilfoto_2019_kl-120x120.jpg 120w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/kerstin_profilfoto_2019_kl-450x455.jpg 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-4-2fb0c1a722d646053de8e9a8d98f82f4\">\n#top .hr.hr-invisible.av-w3e5zs-4-2fb0c1a722d646053de8e9a8d98f82f4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-4-2fb0c1a722d646053de8e9a8d98f82f4 hr-invisible  avia-builder-el-137  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx4t8ws1-49-9b39f49e2369afca961271c4a3920203\">\n#top .av_textblock_section.av-jx4t8ws1-49-9b39f49e2369afca961271c4a3920203 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jx4t8ws1-49-9b39f49e2369afca961271c4a3920203 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>Ich freue mich \u00fcber Feedback und Erfolgsberichte zu meinen Werkzeugen und Arbeitshilfen. Bitte schreib mir!<\/em><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14sbljs-3-932726dc4d2f71c8bd3985421521ea2c\">\n.flex_column.av-14sbljs-3-932726dc4d2f71c8bd3985421521ea2c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14sbljs-3-932726dc4d2f71c8bd3985421521ea2c av_one_full  avia-builder-el-139  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><div  class='hr av-rtsbx4-003f63e4e2e13b32d7835b3f805be64a hr-default  avia-builder-el-140  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx2yoy8e-50-5f11877ee0052326649b98f396bdfe7a\">\n.avia-image-container.av-jx2yoy8e-50-5f11877ee0052326649b98f396bdfe7a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jx2yoy8e-50-5f11877ee0052326649b98f396bdfe7a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jx2yoy8e-50-5f11877ee0052326649b98f396bdfe7a av-styling- avia-align-center  avia-builder-el-141  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23975 avia-img-lazy-loading-not-23975 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Sharing-is-caring_kl.png\" alt='Sharing is caring' title='Sharing is caring_kl'  height=\"61\" width=\"350\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Sharing-is-caring_kl.png 350w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2019\/06\/Sharing-is-caring_kl-300x52.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3e5zs-2-3f1cf7a2de4c3505ea89668c7aec786e\">\n#top .hr.hr-invisible.av-w3e5zs-2-3f1cf7a2de4c3505ea89668c7aec786e{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-w3e5zs-2-3f1cf7a2de4c3505ea89668c7aec786e hr-invisible  avia-builder-el-142  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx4t8ws1-1-476bc786059e73ca7c42c0a29ecc2aac\">\n#top .av_textblock_section.av-jx4t8ws1-1-476bc786059e73ca7c42c0a29ecc2aac .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-jx4t8ws1-1-476bc786059e73ca7c42c0a29ecc2aac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Bitte teile den Link zu dieser Seite und zu den einzelnen Tools mit anderen, die ebenfalls davon profitieren k\u00f6nnten.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_14'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-24070'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-jx34kzye-5-b0ff0cb31469d451a36488b166bb899b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#top\">\u2191 zur\u00fcck zur \u00dcbersicht\u00a0<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":24168,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24070","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kostenlose Tools &amp; 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