{"id":23619,"date":"2019-05-28T10:46:27","date_gmt":"2019-05-28T08:46:27","guid":{"rendered":"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/?page_id=23619"},"modified":"2026-01-14T06:49:08","modified_gmt":"2026-01-14T05:49:08","slug":"start","status":"publish","type":"page","link":"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/","title":{"rendered":"Dr. Kerstin Hoffmann: PR-Doktor | Magazin f\u00fcr Kommunikation &#038; Marketing"},"content":{"rendered":"<div  class='flex_column av-11zph37-32dca3e1c6ce7266b72e649e6c549185 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhbxjxe8-2f0331b287f5db0316341c1eb0dbfaef\">\n#top .av-special-heading.av-mhbxjxe8-2f0331b287f5db0316341c1eb0dbfaef{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mhbxjxe8-2f0331b287f5db0316341c1eb0dbfaef .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mhbxjxe8-2f0331b287f5db0316341c1eb0dbfaef .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mhbxjxe8-2f0331b287f5db0316341c1eb0dbfaef av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Wer ist PR-Doktor?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhbxvj7c-597aba6e0da032da54eadf45870f0696 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ich hei\u00dfe Kerstin Hoffmann, und im PR-Doktor teile ich seit 2007 mein Wissen und meine Erfahrungen aus mittlerweile mehr als 25 Jahren. Hier gibt es wertvolle Ratgeber, ausf\u00fchrliche Checklisten und aktuelle Informationen.<\/p>\n<p>Als Kommunikations- und Strategieberaterin unterst\u00fctze ich Unternehmen und Organisationen, die ihre Kommunikation fundiert neu aufstellen, ver\u00e4ndern, restrukturieren, erfolgreicher gestalten wollen. Ich konzipiere und begleite Corporate-Influencer-Programme. Ich liefere Strategien und Konzepte f\u00fcr erfolgreiches Content-Marketing. Ich erarbeite mit Teams in Unternehmen zeitgem\u00e4\u00dfe Social-Media-Strategien. Zu allen diesen Schwerpunkten halte ich Keynotes und Fachvortr\u00e4ge.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mhbycjej-d3258a8d5ac854c920a2f5920edcf9e4-wrap avia-button-center  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.kerstin-hoffmann.de\/kontakt\/'  class='avia-button av-mhbycjej-d3258a8d5ac854c920a2f5920edcf9e4 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'   aria-label=\"Kontakt aufnehmen\"><span class='avia_iconbox_title' >Kontakt aufnehmen<\/span><\/a><\/div><\/p><\/div>\n<div  class='flex_column av-n7bnyb-6f5bab78c36618eabb61e65e78d0e925 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhc2cmmi-490b566045bd33205e7fe1e27cb58f51\">\n.avia-image-container.av-mhc2cmmi-490b566045bd33205e7fe1e27cb58f51 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mhc2cmmi-490b566045bd33205e7fe1e27cb58f51 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mhc2cmmi-490b566045bd33205e7fe1e27cb58f51 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31689 avia-img-lazy-loading-not-31689 avia_image ' src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/10\/titelbild_pr-doktor.png\" alt='Dr. Kerstin Hoffmann' title='titelbild_pr-doktor'  height=\"464\" width=\"351\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/10\/titelbild_pr-doktor.png 351w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/10\/titelbild_pr-doktor-227x300.png 227w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhdm6syq-924bf58054bdd8da41b7ef10e4d0fe67\">\n#top .hr.av-mhdm6syq-924bf58054bdd8da41b7ef10e4d0fe67{\nmargin-top:-5px;\nmargin-bottom:30px;\n}\n.hr.av-mhdm6syq-924bf58054bdd8da41b7ef10e4d0fe67 .hr-inner{\nwidth:100%;\n}\n<\/style>\n<div  class='hr av-mhdm6syq-924bf58054bdd8da41b7ef10e4d0fe67 hr-custom  avia-builder-el-6  el_after_av_one_half  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10ubu44-6c545d57277c747d64c96317e32b3986\">\n#top .flex_column.av-10ubu44-6c545d57277c747d64c96317e32b3986{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-10ubu44-6c545d57277c747d64c96317e32b3986{\nborder-width:1px;\nborder-color:#fcfcfc;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:10px 10px 10px 10px;\nbackground-color:#fcfcfc;\n}\n.responsive #top #wrap_all .flex_column.av-10ubu44-6c545d57277c747d64c96317e32b3986{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-10ubu44-6c545d57277c747d64c96317e32b3986 av_one_full  avia-builder-el-7  el_after_av_hr  el_before_av_layout_row  avia-builder-el-last  first flex_column_div av-animated-generic fade-in  '     ><div id='av-masonry-1' class='av-masonry av-wm7lhf-971b1f6c669942b8769a526e50703de8 noHover av-flex-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-2 av-caption-always av-caption-style- av-masonry-entries ' data-post_id=\"23619\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/7-hauptgruende-warum-beschaeftigte-keine-corporate-influencer-sein-wollen\/\"  id='av-masonry-1-item-32605' data-av-masonry-item='32605' class='av-masonry-entry isotope-item post-32605 post type-post status-publish format-standard has-post-thumbnail hentry category-markenbotschafter  av-masonry-item-with-image' title=\"artikelbild_beschaeftigte_keine_corporate_influencer\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"398\" fetchpriority=\"high\" class=\"wp-image-32611 avia-img-lazy-loading-not-32611\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/artikelbild_beschaeftigte_keine_corporate_influencer-705x398.jpg\" title=\"artikelbild_beschaeftigte_keine_corporate_influencer\" alt=\"Ein Konferenzraum, in dem an einer Wand \u201eCorporate-Influencer-Programm&quot; steht. Um den Konferenztisch sitzen Geister, es gibt viele leere St\u00fchle.\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/artikelbild_beschaeftigte_keine_corporate_influencer-705x398.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/artikelbild_beschaeftigte_keine_corporate_influencer-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/artikelbild_beschaeftigte_keine_corporate_influencer-768x434.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/artikelbild_beschaeftigte_keine_corporate_influencer.jpg 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >7 Hauptgr\u00fcnde, warum Besch\u00e4ftigte keine Corporate Influencer sein wollen<\/h3><span class='av-masonry-date meta-color updated'>22. April 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/linkedin-contentstrategie-canvas-online-tool\/\"  id='av-masonry-1-item-32582' data-av-masonry-item='32582' class='av-masonry-entry isotope-item post-32582 post type-post status-publish format-standard has-post-thumbnail hentry category-contentstrategie category-markenbotschafter  av-masonry-item-with-image' title=\"20260413artikelbilder_pr_doktor_licanvas_interaktiv\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"398\" fetchpriority=\"high\" class=\"wp-image-32586 avia-img-lazy-loading-not-32586\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/20260413artikelbilder_pr_doktor_licanvas_interaktiv-705x398.jpg\" title=\"20260413artikelbilder_pr_doktor_licanvas_interaktiv\" alt=\"Der interaktive LinkedIn-Contentstrategie-Canvas\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/20260413artikelbilder_pr_doktor_licanvas_interaktiv-705x398.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/20260413artikelbilder_pr_doktor_licanvas_interaktiv-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/20260413artikelbilder_pr_doktor_licanvas_interaktiv-768x434.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/04\/20260413artikelbilder_pr_doktor_licanvas_interaktiv.jpg 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Neues kostenloses Tool: Der interaktive LinkedIn-Contentstrategie-Canvas<\/h3><span class='av-masonry-date meta-color updated'>13. April 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/5-hauptgruende-warum-unternehmen-kein-corporate-influencer-programm-starten\/\"  id='av-masonry-1-item-32530' data-av-masonry-item='32530' class='av-masonry-entry isotope-item post-32530 post type-post status-publish format-standard has-post-thumbnail hentry category-markenbotschafter  av-masonry-item-with-image' title=\"5-hauptgruende-corporate-influencer-programm\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"398\" fetchpriority=\"high\" class=\"wp-image-32539 avia-img-lazy-loading-not-32539\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/5-hauptgruende-corporate-influencer-programm-705x398.jpg\" title=\"5-hauptgruende-corporate-influencer-programm\" alt=\"Abwehr gegen ein Corporate-Influencer-Programm\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/5-hauptgruende-corporate-influencer-programm-705x398.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/5-hauptgruende-corporate-influencer-programm-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/5-hauptgruende-corporate-influencer-programm-768x434.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/5-hauptgruende-corporate-influencer-programm.jpg 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >5 Hauptgr\u00fcnde, warum Unternehmen kein Corporate-Influencer-Programm starten<\/h3><span class='av-masonry-date meta-color updated'>19. M\u00e4rz 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/content-marketing-wissen-wert-ki-zeiten\/\"  id='av-masonry-1-item-32487' data-av-masonry-item='32487' class='av-masonry-entry isotope-item post-32487 post type-post status-publish format-standard has-post-thumbnail hentry category-contentstrategie  av-masonry-item-with-image' title=\"artikelbild_geschenk\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"398\" fetchpriority=\"high\" class=\"wp-image-32488 avia-img-lazy-loading-not-32488\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/artikelbild_geschenk-705x398.jpg\" title=\"artikelbild_geschenk\" alt=\"Ein Computermonitor mit einem Geschenkpaket als Symbol f\u00fcr das Verschenken von Wissen im Content-Marketing\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/artikelbild_geschenk-705x398.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/artikelbild_geschenk-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/artikelbild_geschenk-768x434.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/03\/artikelbild_geschenk.jpg 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Wie viel ist dein Wissen \u00fcberhaupt noch wert?<\/h3><span class='av-masonry-date meta-color updated'>11. M\u00e4rz 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/content-ampel-kostenloses-online-tool\/\"  id='av-masonry-1-item-32471' data-av-masonry-item='32471' class='av-masonry-entry isotope-item post-32471 post type-post status-publish format-standard has-post-thumbnail hentry category-contentstrategie  av-masonry-item-with-image' title=\"artikelbild-interaktive-content-ampel\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"397\" fetchpriority=\"high\" class=\"wp-image-32472 avia-img-lazy-loading-not-32472\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/artikelbild-interaktive-content-ampel-705x397.png\" title=\"artikelbild-interaktive-content-ampel\" alt=\"Neu: die Content-Ampel als kostenloses Online-Tool\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/artikelbild-interaktive-content-ampel-705x397.png 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/artikelbild-interaktive-content-ampel-300x169.png 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/artikelbild-interaktive-content-ampel-768x432.png 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/artikelbild-interaktive-content-ampel.png 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Neu: Die Content-Ampel als kostenloses Online-Tool<\/h3><span class='av-masonry-date meta-color updated'>25. Februar 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/meine-contentstrategie-mit-ki\/\"  id='av-masonry-1-item-32353' data-av-masonry-item='32353' class='av-masonry-entry isotope-item post-32353 post type-post status-publish format-standard has-post-thumbnail hentry category-contentstrategie category-ki category-kommunikationsstrategie  av-masonry-item-with-image' title=\"titel_strateKI_contentstrategie\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"397\" fetchpriority=\"high\" class=\"wp-image-32356 avia-img-lazy-loading-not-32356\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/titel_strateKI_contentstrategie-705x397.png\" title=\"titel_strateKI_contentstrategie\" alt=\"Titel: Meine Contentstrategie: Mit KI, nicht von KI\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/titel_strateKI_contentstrategie-705x397.png 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/titel_strateKI_contentstrategie-300x169.png 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/titel_strateKI_contentstrategie-768x432.png 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/02\/titel_strateKI_contentstrategie.png 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Meine Contentstrategie: Mit KI, nicht von KI<\/h3><span class='av-masonry-date meta-color updated'>4. Februar 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/linkedin-contentstrategie-canvas-kostenloses-tool\/\"  id='av-masonry-1-item-32312' data-av-masonry-item='32312' class='av-masonry-entry isotope-item post-32312 post type-post status-publish format-standard has-post-thumbnail hentry category-contentstrategie category-markenbotschafter  av-masonry-item-with-image' title=\"Titelbild LinkedIn-Contentstrategie-Canvas2026\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"397\" fetchpriority=\"high\" class=\"wp-image-32297 avia-img-lazy-loading-not-32297\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/Titelbild-LinkedIn-Contentstrategie-Canvas2026-705x397.png\" title=\"Titelbild LinkedIn-Contentstrategie-Canvas2026\" alt=\"LinkedIn Contentstrategie Canvas\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/Titelbild-LinkedIn-Contentstrategie-Canvas2026-705x397.png 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/Titelbild-LinkedIn-Contentstrategie-Canvas2026-300x169.png 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/Titelbild-LinkedIn-Contentstrategie-Canvas2026-768x432.png 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/Titelbild-LinkedIn-Contentstrategie-Canvas2026.png 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Der LinkedIn-Contentstrategie-Canvas: Feld f\u00fcr Feld zu den richtigen Inhalten f\u00fcr deine erfolgreiche Personenmarke<\/h3><span class='av-masonry-date meta-color updated'>28. Januar 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/corporate-influencer-programm-start-neustart-naechstes-level\/\"  id='av-masonry-1-item-32238' data-av-masonry-item='32238' class='av-masonry-entry isotope-item post-32238 post type-post status-publish format-standard has-post-thumbnail hentry category-markenbotschafter  av-masonry-item-with-image' title=\"corporate-influencer-jahresprogramm artikelbild\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"397\" fetchpriority=\"high\" class=\"wp-image-32254 avia-img-lazy-loading-not-32254\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/corporate-influencer-jahresprogramm-artikelbild-705x397.jpg\" title=\"corporate-influencer-jahresprogramm artikelbild\" alt=\"Corporate Influencer Jahresprogramm\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/corporate-influencer-jahresprogramm-artikelbild-705x397.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/corporate-influencer-jahresprogramm-artikelbild-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/corporate-influencer-jahresprogramm-artikelbild-768x432.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/01\/corporate-influencer-jahresprogramm-artikelbild.jpg 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Corporate-Influencer-Programm: Start, Jahresstart oder n\u00e4chstes Level<\/h3><span class='av-masonry-date meta-color updated'>22. Januar 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/kommunikationsstrategie-jahresstart\/\"  id='av-masonry-1-item-32195' data-av-masonry-item='32195' class='av-masonry-entry isotope-item post-32195 post type-post status-publish format-standard has-post-thumbnail hentry category-contentstrategie category-kommunikationsstrategie  av-masonry-item-with-image' title=\"titelbild_pr-doktor_kommunikationsstrategie\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"397\" fetchpriority=\"high\" class=\"wp-image-32198 avia-img-lazy-loading-not-32198\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/12\/titelbild_pr-doktor_kommunikationsstrategie-705x397.png\" title=\"titelbild_pr-doktor_kommunikationsstrategie\" alt=\"Kommunikationsstrategie: Erfolgreich ausgerichtet ins Jahr starten\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/12\/titelbild_pr-doktor_kommunikationsstrategie-705x397.png 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/12\/titelbild_pr-doktor_kommunikationsstrategie-300x169.png 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/12\/titelbild_pr-doktor_kommunikationsstrategie-768x432.png 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/12\/titelbild_pr-doktor_kommunikationsstrategie.png 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Kommunikationsstrategie: Erfolgreich ausgerichtet ins Jahr starten<\/h3><span class='av-masonry-date meta-color updated'>14. Januar 2026<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/jahres-check-unternehmenskommunikation\/\"  id='av-masonry-1-item-31765' data-av-masonry-item='31765' class='av-masonry-entry isotope-item post-31765 post type-post status-publish format-standard has-post-thumbnail hentry category-contentstrategie category-markenbotschafter category-ki category-kommunikationsstrategie category-social-ceo category-social-media  av-masonry-item-with-image' title=\"titelbild_pr-doktor &#8211; 7\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"397\" fetchpriority=\"high\" class=\"wp-image-31772 avia-img-lazy-loading-not-31772\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/11\/artikelbild_jahrescheck-705x397.jpg\" title=\"titelbild_pr-doktor &#8211; 7\" alt=\"Kerstin Hoffmann mit Checkliste \u201eJahresr\u00fcckblick&quot; \u2013 Foto: Ira Ingenpa\u00df, modifiziert mit Gemini Nano Banana\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/11\/artikelbild_jahrescheck-705x397.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/11\/artikelbild_jahrescheck-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/11\/artikelbild_jahrescheck-768x432.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/11\/artikelbild_jahrescheck.jpg 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Der gro\u00dfe Jahres-Check: Wie erfolgreich war unsere Kommunikation?<\/h3><span class='av-masonry-date meta-color updated'>27. November 2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/high-potential-corporate-influencer\/\"  id='av-masonry-1-item-31650' data-av-masonry-item='31650' class='av-masonry-entry isotope-item post-31650 post type-post status-publish format-standard has-post-thumbnail hentry category-markenbotschafter  av-masonry-item-with-image' title=\"high_potentials\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"397\" fetchpriority=\"high\" class=\"wp-image-31656 avia-img-lazy-loading-not-31656\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/10\/high_potentials-705x397.jpg\" title=\"high_potentials\" alt=\"High Potential Corporate Influencer\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/10\/high_potentials-705x397.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/10\/high_potentials-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/10\/high_potentials-768x432.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2025\/10\/high_potentials.jpg 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >High Potentials: Die n\u00e4chste Stufe der Corporate-Influencer-Programme<\/h3><span class='av-masonry-date meta-color updated'>22. Oktober 2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/corporate-influencer-beduerfnisse-nutzen\/\"  id='av-masonry-1-item-31621' data-av-masonry-item='31621' class='av-masonry-entry isotope-item post-31621 post type-post status-publish format-standard has-post-thumbnail hentry category-markenbotschafter  av-masonry-item-with-image' title=\"artikelbild_pr_doktor_nutzen_corporate_influencer\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"397\" fetchpriority=\"high\" class=\"wp-image-31626 avia-img-lazy-loading-not-31626\"  src=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/08\/artikelbild_corporate-influencer-nutzen-705x397.jpg\" title=\"artikelbild_pr_doktor_nutzen_corporate_influencer\" alt=\"Menschen_beduerfnisse_erkennen_ nutzen_vermitteln\" srcset=\"https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/08\/artikelbild_corporate-influencer-nutzen-705x397.jpg 705w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/08\/artikelbild_corporate-influencer-nutzen-300x169.jpg 300w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/08\/artikelbild_corporate-influencer-nutzen-768x432.jpg 768w, https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-content\/uploads\/2026\/08\/artikelbild_corporate-influencer-nutzen.jpg 825w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Bed\u00fcrfnisse kennen, Nutzen vermitteln: Wie man Corporate Influencer \u00fcberzeugt<\/h3><span class='av-masonry-date meta-color updated'>17. September 2025<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Dr. Kerstin Hoffmann<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><div class='av-masonry-pagination av-masonry-pagination-pagination'><nav class='pagination'><span class='pagination-meta'>Seite 1 von 16<\/span><span class='current'>1<\/span><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-json\/wp\/v2\/pages\/23619\/?avia-element-paging=2' class='inactive next_page' >2<\/a><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-json\/wp\/v2\/pages\/23619\/?avia-element-paging=3' class='inactive' >3<\/a><a href='https:\/\/www.kerstin-hoffmann.de\/pr-doktor\/wp-json\/wp\/v2\/pages\/23619\/?avia-element-paging=2'>&rsaquo;<\/a><a 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